The brand Priti Sahni Designs aims to develop a community of women celebrating the Indian craft and culture with open heart. Priti Sahni woman is a modern Indian woman who is proud of her roots and values hand craftsmanship, comfort & fine detailing and is environmentally conscious.

As a brand philosophy, she believes in timeless classics and creating evergreen outfits that clients can wear again and again, even pass it to the next generation as a legacy. Fads come and go, however the style is eternal and that is the reason even the bridal outfits are made in such a way that the bride can wear it again by doing some mix & match, by bringing her own creativity and personality in her looks and play her own stylist!